Shox is a technology owned by the Nike group and began to be incorporated into some Nike footwears in late 2000. The Shox technology can be displayed in various forms. To achieve the best cushioning effect, the formation comes out in four or three circular columns forming a triangular or a square shape which are more stable from the perspective of mechanics. Nike Shox made its debut by the previous NBA star basketball player, Vince Carter, whose incredible dunk wearing Nike VC at the 2000 Sidney Olympics made shox a legend in the mind of the audience. This also ensured the first spokesman status of Vince Carter.
Now Nike Shox has become a relatively mature product type, consisting the earlier Shox VC, BB4, R4, R3 and the more recent Shox Saya. The technology of Shox is related with cushioning, or shock absorption. Besides, the cushion set in the midsoles of the sports shoes, like a spring, will spring the runner back and add more power to him or her. By employing some high quality elastic materials, the Nike shoes ensure a safer and more comfortable experience to the runner with the help of shox technology. So if you pursue a high quality lifestyle, you might as well trust shox footwear. Believe me, it will be a worthwhile experience! After about ten years of research and marketing, Nike shox has developed a very rich product varieties, including men’s shox sports shoes, women’s running shoes, shoes for the kids and the latest dancing boots for women. You can order the shox shoes according to your own taste of colour from Nike ID which is responsible for customizing performances and different colours are all available to you.
The price of a pair of Nike shoes ranges from less than 100 US dollars to about 185 US dollars depending on the specific type. On the market you may see much cheaper shox shoes, but that are not original but fake and replica. As the economy develops and personal income rises, an increasing number of Chinese consumers can afford this high quality product. As long as they can reap convenience, comfort, safety and more important a sense of self-esteem, they do not hesitate to take the money from their purses. Cheaper replica ones might be alluring in the short run, however, customers pursuing a premium experience will make some wiser decisions! Since there are a lot of fake Nike shox shoes on the market, so please do be careful to identify the fake ones from the original ones. And the best way of getting a real Nike is to go to the official website or to the franchised Nike store.